Outside of work, I’m pretty simple: I’m always watching a movie or a show, always listening to music (minimal house when I want to lock in, oldies when I want to slow down), and I try to stay active with straightforward workouts that keep me consistent. I also love cooking, especially anything that ends with a great steak.

That’s basically the same reason I’m so into marketing and growth. I get a little obsessive about why things work, what makes someone stop scrolling, what makes a message land, and what turns attention into action. I’m always looking for the lever that moves results, then refining the details until it’s cleaner, sharper, and more effective.